Znuggle is a social enterprise. What does it mean?
Though there are no universal definition of social enterprises, neither international labels to define them, there are several common denominators which following definition summarizes well:
“The EU Commission defines a social enterprise as one whose primary objective is to achieve social impact rather than generating profit for owners and shareholders, which uses surpluses mainly to achieve these social goals and which is managed by social entrepreneurs in an accountable and transparent way, in particular by involving workers, customers and stakeholders affected by its business activity.” Another study also made by the EU Commission notes growing convergence towards the definition of social enterprise as “an autonomous organization that combines a social purpose with entrepreneurial activity”.
Znuggle’s mission is to create employment in a highly vulnerable area of Europe, by empowering rural women to support their families and communities. By doing so, Znuggle also wants to achieve another goal: educate kids ans grownup’s on the importance and feasibility of a circular economy in our society, with the protection of the environment in mind. All profits of our social enterprise are reinvested in expanding the rural women’s group involved Znuggle, as well as funding social and environmental programs in line with our philosophy. Znuggle aims at involving its community of customers and stakeholders through social media engagement, and involves its workers in most decisions being made to run the enterprise.