Our vision | Your impact

Our world is changing faster than ever, leading to the loss of our traditions, and to the destruction of our environment.

But we believe we can rethink the way we do things, together with you.

Znuggle is a living example that you can own beautiful and authentic products, embracing fully the circular economy and the traditional way of doing thing. With your involvement, we are getting communities back together.

And creating value with a positive impact on our Earth.

When you order a Znuggle, 50% of your purchase goes straight back into vulnerable European communities.

That is what Znuggle stands for, and you can be part of it.

How it all started ...

Znuggle was conceived many years ago. When Alexandra was volunteering with VSO in Vietnam, she saw so many handcrafters working under minimum wages and often in poor conditions, and she knew by then that she would start one day a Fair Trade enterprise. Fast forward a few years later, Alexandra started working with households in rural areas of Montenegro through her ecotourism company, and the day she saw women doing crochet with acrylic wool in their homes, struggling to sale their crafts, Alexandra decided to start Znuggle. She learned how to crochet, dye wool and started recruiting motivated ladies with the support of the Regional Development Agency and the Regional Business Center of Berane to set up Znuggle together.


“I wanted it to embrace all the values I strongly believe in: showing it is possible to create beautiful and unique products made of discarded material, raising awareness in an entertaining way about protecting our nature and circular economy, but most importantly I wanted Znuggle to create employment opportunities and empower women in a vulnerable region of Europe that also needs cultural preservation. Znuggle is a social enterprise, so the profits we generate are re-invested to create more work opportunities and to fund social and environmental programs.”