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Discover our unique & sustainable soft toys

Did you know that we produce the most sustainable handcrafted soft toys in the world? Made with rescued natural material, using traditional techniques, Znuggle empowers rural women in Montenegro in an area of low economy while giving them a fair wage.

Transforming virgin wool freshly harvested into yarn and dyeing it with berries and plants to create a Znuggle takes a lot of time. We spend up to 12 hours per soft toy to reach our high-level quality standards. This long but beautiful process makes each Znuggle truly unique. Get yours today!

Every Znuggle represent one piece of flora or fauna that you can actually find in Montenegro. Did you know that you can find wolves, pink flamingos and dalmatian pelicans in Montenegro? Over 600 wild medicinal plants? We will attempt to make you discover this unique ecosystem through our collections. Znuggle’s design are created by international crochet designers and customized by our team for a unique look. #ShopEthicalInstead